44 million a year in Fiji – PET bottles are recyclable – but only if people recycle them!

I am doing some research on Fiji Water, and American owned brand, operating in Fiji.


Fiji Water bottle floats in Suva

A bit of history here.  http://superculturereport.wordpress.com/fiji-water/

Some reports state that more than half of Fijians do not have access to clean drinking water.  There is so much information (not much of it very encouraging).  Fiji Water extracts at least 3.5million liters of water a month from its source in Fiji (only companies that extract that volume are subject to the tax introduced in 2010 which caused Fiji Water to close its plant for a day before reopening the next morning), with over 95% of it apparently being exported to its major markets USA and Australia.   Plastic “blanks” or pellets are imported to Fiji, and then filled at the plant using blow fill technology.  The only commitment that Fiji Water has to recycling here in Fiji that I have found is this:

Coca Cola Amatil Fiji will supply (if asked) large bags that hold approximately 60kg of recyclable plastic bottles.  Once the bags are filled, you can call them and they will collect the bags and pay 75 Fijian Cents per kg for the plastic.  They will take all their own brands (which are numerous) plus Fiji Water bottles.   To get the bags delivered to any rural communities or any of the islands (110 of Fiji’s 332 islands are inhabited), is not easy.  I suggested to Coca Cola Amatil that they could simply drop off the bags with the regular delivery of their product (the Coca Cola trucks also apparently deliver the Fiji Water to the resorts and other outlets), but they do not want to do that as they claim that people put “all kinds of rubbish” in the bags such as “dead dogs”.

There are no public place recycling bins that I have seen, and no regular collection of recycling.  PET bottles are everywhere in open dumps and on the roadside, creeks, rivers and farms.  Many communities do not have any kind of garbage collection at all.

Fiji Water told me that they have a joint initiative with Coca Cola to recycle in Fiji.  If the above is it, then it is not adequate.  As there is no formal recycling program in Fiji, most plastics and PET bottles end up either burned, or in landfill.  The dumps in Fiji are mostly near the mangroves and a cause of great concern to local authorities here.

Pictures and images of part of the problem here.

Hazardous Waste in the Pacific http://www.alphabetics.info/international/2013/03/18/hazardous-waste-in-the-pacific-islands/

The Department of Environment reported:

Fiji like all other Small Island Developing States in the Pacific region recognizes that waste management is the single most pressing issue that needs immediate action. It is recognized as a major concern with the potential to cause negative impacts on our national development activities including public health, the environment, food security, tourism and trade.

Solid Waste at the moment is either being thrown in the open dumpsites, illegally disposed of in the sea or on unused land, in the streets or being burnt in piles in the backyard. Burning of municipal waste is also quite common despite and towns and cities have been continuously exposed to destructive effects such as carcinogenic toxins from burning and impacts of poor waste management.

Plastic Bags

The growing number of plastic bags is one of the major environmental pollutants and of key concern in Fiji, as it takes longer time to degrade. Plastic pollution is quite common in public areas. In 1994 SPREP carried out a waste audit with 5 households in Suva for a week and found 7% of the waste was made up of plastics.

PET Bottles

In the year 2003 from January to December, the total influx of PET bottles in Fiji was recorded around 44 million which includes 1.7 million of imports and 42 million PET bottles being produced locally. (Note that the production 5 (sic) of PET bottles serves to mean the bottles that are blown up locally using imported pellets).

Industrial or Trade Wastes

Considerable amounts of solid wastes are produced by industries and disposed of at municipal dumps.

Source: http://www.uncrd.or.jp/env/3r_02/presentations/BG4/4-1FijiCountryReportKL.pdf


44 Million PET bottles in Fiji in one year! It’s Official – Pollution spiralling out of control

More trawling the internet……..  I came across a report prepared by the Department of Environment, Fiji, for a meeting of the Small Island Developing States (SIDS).  Maybe they didn’t know that acronym is already being used for Sudden Infant Death Syndrome, which is unfortunate.


On the banks of the Rewa River, Fiji

Anyway, while trying to get a handle on the scope of the problem of pollution in Fiji, I found this paper.  I am not sure of when it was presented, but it was last modified on 27 September 2010. http://www.uncrd.or.jp/env/3r_02/presentations/BG4/4-1FijiCountryReportKL.pdf

It states, amongst other things, that:

PET Bottles

In the year 2003 from January to December,the total influx of PET bottles in Fiji was recorded around

44 million which includes 1.7 million of imports and 42 million PET bottles being produced locally. (Note that the production 5 (sic) of PET bottles serves to mean the bottles that are blown up locally using imported pellets)

If that was in 2003, what has happened since then, in the last 10 years?  I might be able to work it out.  Coca Cola Amatil, Fii Water, and perhaps some other companies use blowfill technology  here in Fiji.  Perhaps others do too. If one looked at the companies using blowfill, and their profits and units in 2003, and then did a calculation on the subsequent years, one may be able to come up with both the number of PET bottles present in Fiji over 10 years, and also the percentage of them produced and sold by each company using the technology.   Blow fill technology in itself may reduce a company’s carbon footprint, however, the sheer weight of numbers of the bottles is overwhelming when there is no real plan to dispose of them.

The paper also highlighted

Solid Waste at the moment is either being thrown in the open dumpsites, illegally disposed of in the sea or on unused land, in the streets or being burnt in piles in the backyard. Burning of municipal waste is also quite common despite and towns and cities have been continuously exposed to destructive effects such as carcinogenic toxins from burning and impacts of poor waste management.

and it goes further to indicate


A litter survey was carried out along the Suva Edinburgh Drive for 1.8km and1.5km along Suva Queen Elizabeth Drive. The predominant pollutants identified in both the Draft 12 surveys were snack packets followed by Polyethylene Terephthalate (PET) bottles and plastic bags.

 and that:
Solid waste disposal facilities are currently very poor in Fiji with about 7 out of the 11 sites being located in mangroves, which are polluting the water bodies. Not a single rubbish dump around the country is environmentally safe and socially
acceptable. These dumps are managed poorly. Most of these open dumpsites are infested with flies, rodents, pests, and scavengers. Besides it emits a foul smell and there are no  mechanisms in place to ensure that the leachates do not leak into adjacent land and waterways.
About Plastic Bags:

Plastic Bags
At the moment, the department are working closely with municipal councils on how best this issue could be tackled, where the focus would be more on awareness and setting up incentives, rather then focusing
too much on alternatives such as bio-degradable plastics, which also has adverse effects.

Coca Cola Amatil – recycling in Fiji – a fuller picture

Recently, I emailed a major Water Bottler here in Fiji, with its main market in the USA, and asked them some questions about their recycling plans and initiatives in Fiji.

Their response so far is very positive, and I will keep you posted, however, I am not sure that what they are being told is the full picture.  Today they told me:

We work with Coca-Cola on the recycling initiative. We pay Coca-Cola a fee to process our recycling; they arrange the bags, and do pickups for our large customers.

Additionally, Regular consumers can drop off their recycling directly at the Coke depots.

A fuller picture of the situation here regarding recycling from my observations: The information the Water bottler received regarding the joint procedure with Coca Cola Amatil is correct, but doesn’t quite give the full picture.   The reality of the situation is quite different from how they make it sound.  I live here in Viti Levu and travel all around the island.  Additionally, I do also have to travel to other islands in the Fiji Group.

Recycling here is not what your sources have made it out to be.  I met with Coca Cola over the last couple of weeks at their facility in Suva.I asked them the same questions that I asked you, including how do they plan to be proactive regarding recycling.  The current situation is that most of the population do not know that you can recycle here in Fiji.  The reasons being numerous and complex:
1. there is no public education campaign
2. there are no bins outside supermarkets or bus stops.
3. there are very few bins on the roadside.  In fact between Nausori (where Suva airport is) and Nabua (Suva City), there are no bins at all that I can see on the roadside.
4.  I personally have never seen a recycling bin anywhere in Fiji, although I understand that some resorts have them, and I did see some cardboard versions of them in the security office at the CCA (Coca Cola Amatil) facility.  Even at the new ANZ stadium, Olympic Pool, Damodar National Aquatic Centre, there are no recycling bins.  In fact at ANZ stadium, there are no bins at all in the forecourt or on the stands.  This could present an opportunity.Outside even major supermarkets the only bin I can see is often a plastic bucket for ATM receipts.
5. I asked at CCA if they could provide some of the cardboard recycling bins and some pamphlets, and was told that I couldn’t have any of the bins, and that the pamphlets would have to be emailed to me to print.  That still has not eventuated.
6.  I was told emphatically that the recycling bags (which are like big garden waste bags) would not be dropped off to customers in the delivery cycle, but that their regular customers know that the bags have to be collected from Suva.
I indicated to them that as Fiji has 332 islands (and over 500 islets)and the Fiji Islands are scattered over 1,290,000 square km of the Pacific Ocean, that collection from Suva for many people would be an impediment. This was hotly denied.  I asked what islands currently recycle, and was told only Taveuni.  There is no indication of any recycling on Vanua Levu (the second largest island) or any other islands that I know of, or were mentioned by CCA. As mentioned, I know that some resorts and perhaps other communities have instituted recycling on their own. Apart from that, most of Fiji is rural, including on Viti Levu and Vanua Levu.  The Coca Cola trucks deliver to all of these places.  I asked whether bags could simply be put on the delivery trucks and the process explained to the shop keepers or business owners, but was told “no”, as sometimes people put other “rubbish” in the bags. I was also told that CCA had no plans at all to initiate recycling programs as they are awaiting container deposit legislation here in Fiji.  I am not sure how much you know about the political situation here in Fiji, but that is likely to take maybe several years.
On pressing the CCA staff, I did finally persuade them that if I found “specific people” on the islands or around Viti Levu (the main island), that they would agree to drop off the bags in the monthly delivery cycle (and I was clearly told it would take one month!), and then collect as required.  I was told that I needed to pass on the list of “specific people” to CCA and they would deal with it from there.  I am reluctant to do so, and will monitor it myself, due to the attitude and defensiveness of the CCA staff at the meeting. I also know from other contacts at some of the resorts that the Coca cola delivery is weekly, not monthly.
I also asked CCA about why their community spending in Fiji is so low compared to other countries they operate in such as PNG and Indonesia.  For example, in Bali, Coke branded trucks and staff clean the beaches daily.  This has proven to be a market share driver for them in that area.  Coke also sponsors scholarships, community farms, orphanages etc in those other countries.  The reason I was given for community spending in Fiji being so low is that they wait to be asked, and if it is a worthwhile cause they would agree, but that they do sponsor the Coca Cola games each year which costs $500,000 FJD.  Are there any recycling facility at the Coke Games?  I question why this expenditure is not on the table of spending.
I am in contact with resorts and other island communities, and they are interested in recycling and want me to get this moving as soon as possible.
To give you an idea of what the daily rubbish (which is mostly recylclables) looks like in Fiji, I have made a special link of photographs giving a recent snapshot of the issue at https://alicevstokes.wordpress.com/2013/07/09/could-one-simple-idea-help-solve-the-problem-of-how-to-get-recycling-going-in-fiji/

koronivia to lokia 5km

Source: Google Maps

lami nausori

Source: Google Maps

I have a link to the article published in the Fiji Sun about our group https://alicevstokes.wordpress.com/2013/07/08/get-our-clean-up-published-in-print-how-i-did-it/.  It was reported recently that on the one weekend of 5-8 June 2013, that approximately 1000 volunteers (our group had 300 volunteers so we were most likely the largest group) collected 25 tonnes of waste which were transported to landfill.  The clean up was only from Lami to Nausori which is just a very small part of Fiji, so you can imagine how much is still left!  Lami to Nausori on map below marked A to B.

I have been racking my brains about the cost of getting recycling bins for public places, and how they could be made from recycled PET bottles, and stumbled across the below idea.  Wouldn’t it be great if we could make these bins out of dumped or salvaged bottles!  It could also provide employment here, and be a great brand advantage fora company that wanted to take it up.  It would really promote the concept of true corporate responsibility being companies that are proactively thinking about their packaging and its stewardship, without being forced to, in the absence of any robust compliance framework as exists in developing nations such as Fiji.  See link for picture https://alicevstokes.wordpress.com/2013/07/08/15-ideas-on-how-to-recycle-plastic-bottles/
My blog and facebook site are only new, but already the reach is wide, with the Australia, New Zealand and the USA topping the list of viewers. Every shaded area on the below map has a reader of my blog.blog reach new  This indicates that the issue of recycling and environmental and cultural sustainability is important to many.

In Fiji,it seems that on every road, in every waterway, on every beach, it is hard to take one step without stepping over a Coca Cola Amatil package.  Coca Cola Amatil owns Fiji Bitter, Bounty Rum, Coke, and many still and carbonated beverages (see fact book for product lines).

CCA’s Fiji market is stated as representing less than 1% of the group’s total earnings.  The total profit for 2012 was $558.4million AUD.  That would put the Fijian market at somewhere less than 1% of that figure, which is somewhere less than $5,558,400 AUD for the year (CCA 2012 Fact Book)


Rubbish, Suva

In 2011, the company’s Sustainability Report (Corporate Responsibility Section) puts their total spending in Fiji on Corporate Responsibility at $178,967 AUD.  I was told that the $123,623 for Community Investment is for buy back of recyclables.  Charitable gifts and foundations represented $12,949 AUD for the year, and products and merchandising $42,404 AUD.  With net profit in 2011 at $532million AUD, one can only wonder at the current recycling problem in Fiji.   Also see 2011 Fact Book for net profit.